Mardi Groove, Sydney's biggest PRIDE festival celebrating inclusion and community, embraces a design aesthetic that is as bold and vibrant as the spirit of the event itself. The festival's visual identity showcases a captivating interplay of bold colors and dynamic silhouettes of people in motion. Bold and vivid colors take center stage, reflecting the vibrancy and diversity of the LGBTQ+ community. These hues electrify the festival's promotional materials, evoking a sense of joy, celebration, and empowerment. Bursting with energy, the design captures the essence of movement and celebrates the diverse individuals who come together to make the festival a space for unity and pride.